Monday Mumpreneur with Beca De Carlo

Every Monday we feature a mumpreneur just like you and me who’s ready and willing to open up their lives and their business to us.  

They share with us their motivation, their challenges and their proudest moments in business and they also tell us how they take time to nurture themselves.

If you’re looking for inspiration, then our featured business mums show you what’s possible.

I'm delighted to introduce you to this week's featured mumpreneur, she not only shares her story with us but has created a wonderful resource for us all to use in our business and our life (check it out below), enjoy x



Your name: Beca De Carlo

Tell me about your children

Jade 10, Tiehj 8 and Pleaides 7 – Jade is a great meditator, she always smoothes things out between people, she is loves performing in the circus and is amazing at maths. Tiehj is always singing, dancing and up a tree at the tippy tippy top freaking out anyone watching. Pleaides has more talent in his little pinky when it comes to any sport than I could hope to have after a lifetimes practice, he is also totally empathetic and shares everything he has without asking – which is so beautiful to see.

Where do you live? Mullumbimby, Australia

PC or Mac? PC

Tell us about your business

I have 2 businesses – That Crystal Site and Fertile Mama – the 2nd formed out of the 1st.

What motivated you to become a mumpreneur?

I have always been a crystal junkie and when I fell pregnant with Jade I wanted to be there for all the firsts that come with a baby, I didn’t want her to be in day care and be told that she smiled, crawled or walked while I was in the office… so I decided that I would create a website and sell crystals that way I could work from home and not miss one of those delicious moments.

What’s been your biggest challenge in business?

Being everyone from sales, marketing, content writer, packer, admin to accounts and doing everything myself while raising little 3 kids (I had 3 under 4yrs) at home without boundaries of work time / home time… I never stopped. Total burn out with no sleep!

How have you overcome it?

They have all just started being at the same school and catching the bus together which is totally liberating for me!  While they were little I just did whatever I could, whenever I could around them and their needs. I had to bide my time really. Now they are all at school I have 5 hours a day where I get to be productive while they are not home – which is good for my soul. I really enjoy silence it means I can hear my own guidance.

What’s been your proudest business moment?

There are a few – my 1st sale – meant that this business idea of mine could work. When I ranked no1 on google for the term ‘crystals’ and when I hit 40000 visitor per month to my site. Helping ladies fall pregnant, getting babies to sleep, giving sensitive people back their freedom to go out in public – because I recommended crystals and did healings for them. They were pretty awesome moments.

What’s your catchphrase or favourite quote?

Focus on the possibilities; that way you will always find a way.

What do you do to relax or nurture yourself?

I meditate with my crystals and I walk the coast line of Byron Bay.

What was the last treat you bought for yourself?

A gorgeous set of ‘Elspeth McLean’ hand painted stones with mandalas on them.

Favourite colour: Lime Green

Favourite flowers: Frangipanis

What one piece of advice would you like to give to a new mumpreneur?

You can have anything you want. Start with the end in mind and reverse engineer so you are set up from the start with the dream business always in mind. Get coaching, tech help or support from people who know more than you and are already where you want to be so they can help you grow into your dream faster.

Here are some wonderful Business Support Crystals for mammas that Beca is sharing with us.  Check out their properties below:

Business Support Crystals For Mamas

Labradorite: Patience, perseverance, success, knowing the right time, intuition - a Business mamas BFF

Rose Quartz: Self Love, Mama hugs to support us when are try to do it all ourselves and to see the beauty around us.

Fire Agate: Dispels fear, gets us to take action and stimulates both progression and advancement. It encourages you to be the best possible version of yourself!

Fluorite: Clarity, concentration and relieves chaos - cause no Mama has chaos in her life 😛

Black Tourmaline: Protection from negativity, stress, brings stability, wisdom and inspiration

Citrine Lightbrary: Abundance, Joy Support and Community

Larimar: Fresh (higher) perspective, cleansing of old stuff, speaking with clarity and from the heart, support through change

To find out more about Beca and her business, visit her websites and connect with her on social media:

Fancy sharing your story and becoming part of our wonderful supportive mumpreneur community? Drop me an email over on the contact page – and I’ll be in touch.   Or let me know in a comment below.