Monday Mumpreneur with Naomi Richards

Every Monday we feature a mumpreneur who’s ready and willing to open up their lives to us.  They share with us their motivation, challenges and proudest moments in business and they also tell us how they take time to nurture themselves. It’s lovely to have them here at Mums Got A Business and we hope you enjoy connecting with them too.

I love meeting business mums and I love meeting inspiring people who work with children, building their confidence and self esteem.  This week our mumpreneur is both of these things and a lovely person to boot.

Your name:  Naomi Richards also known as The Kids Coach

Your website:

Brief description

It’s partly an information blog and partly one to envoke comment and opinion from parents about how they are dealing with the issues that their children have. It talks abuut what children need from adults/parents and gives tips to parents of how they can their child in certain situations. My website is an information site that informs parents how I work with children as a life coach and gives them resources that they can use with their child to improve/make positive changes in their lives.

How many children do you have?  2 boys – 7 and 4

Where do you live?  London, UK

PC or Mac?  PC

Tell us about your business

I work as a life coach for children from the age of 6 years old and provide life coaching for them on any behavioural and emotional issues that they have. I provide a space for children to talk confidentially about why they are unhappy and helps them resolve their problems in an interactive, creative and supportive way. The issues I help children with are around self-esteem, confidence, friendship, bullying, anxiety, parent separation, communication and any other home or school related problem. I work face to face with children and also do Skype telephone coaching. I run workshops for children, am an agony aunt for radio and several websites and I am a motivational speaker for youth. I am part of a regular regional radio parenting and family show and write for parenting, teenage and women’s magazines. I work 4 nights a week coaching and all day Sundays. Weekdays I have meetings and work on the marketing of my business. Life is busy!

What motivated you to become a mumpreneur?

I wanted to work for myself and not re-enter the politics that an organisation can bring. I also wanted to work flexible hours where I could take my children to school and pick them up and do homework with them. With such rigid working hours there was no choice but to become a mumpreneur. The harder decision was what was I going to do. Having a great rapport with children and loving working through problems using lots of out of the box thinking I decided to become a life coach for kids.

What’s been your biggest challenge in business?

Not knowing which direction to take with it. I tried lots of different environments and methods before finding the ones that worked best for me.

How have you overcome it?

I have gone with my gut. I now know the type of people I work best with and do what will make me happiest.

What’s been your proudest business moment?

Not sure  - being asked to write an article for the BACP is probably up there with when I had my first piece in a national newspaper.

What’s your catchphrase or favourite quote?

What would you like to happen? I say it far too much.

What do you do to relax or nurture yourself?

Watch a movie or go for a pedicure

What was the last treat you bought for yourself?

A butterfly necklace

Favourite colour: Purple

Favourite flowers:  Purple ones

What one piece of advice would you like to give to a new mumpreneur?

If you think by not doing it you will regret it then do it. Go with your gut and don’t let others tell you that you can’t – because you can!


Fancy featuring as one of our amazing mums? Drop me an email over on the contact page and I’ll be in touch.   And remember to drop by every Monday to welcome our latest profiled mum.