Business Basics 1: Pricing Strategy and Do You Have One?

My new weekly series ‘Business Basics’ will be looking this week, at the subject of charging for your product or services.

What seems like a very straightforward process can be fraught with anxiety over what to charge, what to ask for and what we think of ourselves.

Pricing is always a tricky subject when you’re starting out in business.  At some point we have to sit down and work out our pricing strategy.  This can be based